Seriously? I MUST call Bullshit on this one. I'm a tad nauseated by the whole thing.
"Undivided attention of the top editors looking for PINK BREAST CANCER PRODUCTS ALL IN ONE DAY."
I have a few questions.
- The cost to participate is $2500.00. Is any of THAT money being donated ANYWHERE or is this an event to take cause marketing and make money on marketing for cause marketing. Kind of a double insult?
- All products must financially support breast cancer awareness, treatment or research. To that, I'd like to ask, with my newly acquired understanding of the sheer stupidity of some (most? all?) of the this cause marketing and pinkwashing, how transparent must these organizations be in disclosing their financial support? Are they maxing out at $10,000? Are they promoting products containing possible carcinogens? Are these products "acceptable" for this event?
- Is it REALLY necessary to use pink frying pans and a 1950's June Cleaver-ish pink apron to demonstrate product ideas. For me, nothing highlights the reality of altered bodies and fried brains than pans in which to fry said brains and a pink apron to cover the mess.
Only 18 BRANDS will be selected to participate. Come early to assure your spot. And again, may I remind the brains behind these operations. We are NOT a brand. We are not a marketable commodity. We are women who had the misfortune of developing breast cancer through NO FAULT of our own. And you are looking to profit because of our misfortune? How about this: Think Before You Pink. That would be a great start.